Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Oct 13, 2026
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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Sales Approach and Value Messaging | - Value-based selling for midmarket customers - Handling customer objections and positioning IBM solutions |
| Topic 2: IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
| Topic 3: Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| Topic 4: Competitive Positioning | - Comparison with competing BI and analytics solutions - Key differentiators of IBM Business Analytics |
| Topic 5: Customer Use Cases and Industry Scenarios | - Business performance management and planning scenarios - Reporting, dashboards, and analytics use cases for midmarket clients |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
What is a common pain point for a Sales Department?
- A. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
- B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
- C. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
- D. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
Correct Answer: D 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
- A. Simple, Complete. Affordable
- B. Breadth, Depth, Easy to buy
- C. Easy, Complete. Priced right
- D. Easy to use. Simple to install. Priced right
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Where can you find specific Business Analytics Midmarket customer success stories?
- A. DeveloperWorks
- B. AnalyticsZone.com website
- C. Customer Reference Database
- D. IBM.com Website
Correct Answer: D 🗳️
What would be a good next step to develop the relationship with the customer after the sale?
- A. Recommend entitlement expansion immediately after closing
- B. Create a case study directly after the sale closes
- C. Create a case study based on their successful implementation
- D. Offer a blanket discount on future purchases
Correct Answer: C 🗳️
How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?
- A. The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
- B. If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit
- C. Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
- D. If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
Correct Answer: C 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
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