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- Total Questions: 41
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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Midmarket Business Analytics Market Overview | 25% | - Midmarket customer pain points by department - Value of business analytics solutions - Key industry trends and business challenges |
| IBM Business Analytics Midmarket Portfolio | 30% | - Cognos Insight and SPSS offerings - IBM Cognos Express family - Deployment options: on-premises, cloud, appliance |
| Sales Positioning and Value Proposition | 25% | - Easy to buy, install, and grow messaging - ROI and total cost of ownership - Competitive differentiation |
| Selling Process and Objection Handling | 20% | - Needs assessment and qualification - Addressing common customer objections - Financing and licensing models |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. Within IBM we use BANT to qualify an opportunity. What does BANT stand for?
A) Budget. Acceptance. Necessity. Tactics
B) Budget, Access. Need, Timeline
C) Budget. Affordability, Need. Thought Leadership
D) Budget. Authority, Need. Timeline
2. What is a common pain point for a Marketing Department?
A) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
B) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
3. How many IBM sales stages are there?
A) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
B) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
C) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
D) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
4. What is a common pain point for a Sales Department?
A) Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
B) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C) Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
D) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
5. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
B) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
C) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
D) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
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