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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the maximum number of user attributes you can setup per dataset?

A) 50
B) 500
C) 100
D) 250

2. Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

A) Web Campaign
B) Email Campaign
C) Server-Side Campaign
D) Mobile Campaign

3. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use engagement compare functionality to see the differences in key metrics and behaviours
B) Use a segment to specify certain actions, which can be set as the goal for a campaign
C) Use a segment to set a global goal
D) Use a segment to setup a filter, then use the filter in campaign statistics

4. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A) Transaction ETL
B) Manual Segment ETL
C) Product ETL
D) External Email Campaign Events ETL

5. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in conversion rate
B) Increase in organic search ranking
C) Increase in first time visitors
D) Increase in revenue

Solutions: