Free Salesforce AP-216 Practice Test & Real Exam Questions

Exam Code/Number: AP-216
Exam Name/Title: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional

Exam Questions: 122
Updated On: Jun 19, 2026

Question #1

What are the three primary areas of data stored in IS which represent a company's key business informative?

A. Employee performance

B. User behaviour

C. Operational information

D. Shadow catalog information

E. Statstical tracking of KPI's

Discussion 0

Correct Answer: B,C,D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #2

When does site mapping happen during the implementation process?

A. At the end after everything is defined in the system

B. At the beginning of the build phase since it is the basis for the rest of the implementation

C. In the middle after certain components like the catalog have been populated

D. It can happen at any point since it is unrelated to the rest of the implementation

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #3

What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A. ETL feeds

B. API

C. Automation Studio

D. Sitemap

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #4

What are base item types that an administrator can use in a Catalog?

A. Product, Article, Blog Past

B. Product, Category, Article

C. Name, Dimensions, Attributes

D. Product, Name, Description

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #5

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. Statistical tracking of KPIs

B. Employee performance

C. Operational information

D. Shadow catalog information

E. User behaviors

Discussion 0

Correct Answer: C,D,E Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #6

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

B. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

C. IS users third party software to match anonymous and knows identifies

D. IS uses probability matching to determine if two or more profiles represent for user identity

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #7

What is the unified customer profile?

A. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

B. A profile view for administrators to see activity across all of the customer touch points

C. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

D. A unified view of all customer activity across, websites, web applications, mobile store, call center

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #8

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A. Catalog

B. Objects

C. Channel

D. Directory

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

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