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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A) Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B) Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C) Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D) Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

2. Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A) Understand, decide act
B) Listen, Understand , Act

3. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A) Einstein copy insights
B) Einstein engagement scoring
C) Einstein content selection

4. Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A) Google360 Tracking Code
B) Catalog
C) Data Extensions
D) Collect Tracking Code
E) Triggers

5. Which three features are supported in MC Advertising Studio?

A) Linkedin user matching
B) Tiktok user matching
C) Myspace user matching
D) LinkedIn company matching
E) Facebook advanced match

Solutions: