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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Filename is automatically passed to Import Activity with File Drop Automations
B) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
C) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
D) Check the 'Use filename from Automation' checkbox

2. Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A) Custom profile and subscription centers will not be required.
B) Shared Salesforce Data Extensions will be enabled in up to 5 business units.
C) Once an account is upgraded to Multi-Org, it cannot be turned off.
D) Existing accounts cannot be upgraded to Multi-Org.

3. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)

A) Outbound
B) Text Response
C) Info Capture
D) Data Capture

4. Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A) Contact Evaluation > Evaluate all records
B) Journey Settings > No re-entry
C) Contact Evaluation > Evaluate new records only
D) Journey Settings > Use email attribute from Contacts

5. A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A) What time of day are the API calls made?
B) Does their license include the Large Data Extensions feature?
C) Why do they require 10 years of historical data in Marketing Cloud?
D) How many API calls are expected to be made at the peak hourly rate?

Solutions: