Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Instant Download Salesforce : MCE-Con-201 Questions & Answers as PDF & Test Engine
Updated: Sep 27, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Requirements gathering and analysis - Data and segmentation strategy design |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters ' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the new synchronized data extensions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
- A. SQL Query Activity
- B. Data Extract Activity
- C. SendLog Extract
- D. Report Definition Activity
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- D. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Multi-Step journey with an API Event entry source
- C. Triggered Send Definition
- D. Email Send Activity
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- B. Salesforce Data Entry, SQL Query Activity, Task Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
Correct Answer: D 🗳️
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