Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Automation and Journey Orchestration | - Automation Studio
|
| Topic 5: Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Contact Data using Synchronized Data Sources
- B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- C. Journey Data queried from main data extension
- D. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_online%%
- B. %%view_email_url%%
- C. %%vawp%%
- D. %%view_as_webpage%%
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +1[phonenumber].
- B. Select ' US ' as the sending country in SMS activity.
- C. Configure the phone field in Salesforce as US locale.
- D. Select " Normalize Phone Number " in Journey settings.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?
- A. Exclusion data extension
- B. Auto-suppression list
- C. Suppression list
- D. Publication list
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like " take me off your list " or " opt out " .
How could this behavior be corrected?
- A. Ensure " Common Misspellings " is selected as one of the Reply Filters
- B. Ensure the DNS Record Redirect is correctly configured
- C. Ensure the two phrases are added the " Filtered Keywords " data extension
- D. Ensure the two phrases are added to a filtered keyword list
Correct Answer: D 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
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