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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A) Create an auto-suppression list populated with the known email addresses.
B) Populate a list using a query to exclude the subscriber key.
C) Create an auto-suppression list populated with subscriber keys.
D) Create an exclusion list with the known email addresses.

2. A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A) Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B) Sync all custom objects to Marketing Cloud and recreate the reports for sending.
C) Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
D) Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

3. When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

A) Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
B) Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
C) Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
D) Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

4. A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full- time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A) An external system to receive and confirm callback and subscriptions
B) An Interaction Studio instance to ingest their data
C) A Datorama instance to ingest their data
D) A Transactional Journey with the Not Sent Notification activity included

5. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?

A) Orders are not being updated from not meeting criteria to meeting criteria
B) Orders should be set up to allow injection upon update in Connect Configuration
C) Synchronized Data Sources poll changes every 15 minutes at the quickest.
D) The associated Contact should be updated to be injected.

Solutions: