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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Can Marketing both Import and Export Prospects?

A) False
B) True

2. LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A) Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B) Only Webinar & Event Attendance
C) Webinar & Event invite. Registrations & Attendance
D) Webinar & Event Registrations & Attendance

3. What is true about custom redirects? [Choose two answers]

A) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B) When a visitor converts to a prospect completion actions on a custom redirect will trigger
C) Custom redirects are great for linking to files or pages you do not host.
D) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

4. What is true about Dynamic Content? [Choose three answers]

A) You can use dynamic content in subject lines
B) You can base variations on Scoring Categories
C) You can add up to 25 variations of content
D) You can add dynamic content to web pages

5. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Segmentation rule and completion action
B) Automation rule and completion action
C) Completion action and dynamic list
D) Dynamic list and automation rule

Solutions: