Free Salesforce MCE-Con-201 Practice Test & Real Exam Questions

  • Exam Code/Number: MCE-Con-201
  • Exam Name/Title: Salesforce Certified Marketing Cloud Engagement Consultant
  • Certification Provider: Salesforce
  • Corresponding Certification: Salesforce Consultant
  • Exam Questions: 101
  • Updated On: Sep 27, 2026
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in Production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
Correct Answer: A Vote an answer
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Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Correct Answer: C Vote an answer
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Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?
Correct Answer: D Vote an answer
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Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
Correct Answer: D Vote an answer
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Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
Correct Answer: C Vote an answer
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Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
Correct Answer: C Vote an answer
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A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
Correct Answer: B Vote an answer
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Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
Correct Answer: A Vote an answer
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