Free Salesforce MC-202 Practice Test & Real Exam Questions
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
Correct Answer: B
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Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
Which setting should be configured in a send to identify the line of business sending the message?
Correct Answer: C
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The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
Which action should the marketer take to evaluate journey performance?
Correct Answer: C
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Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
Correct Answer: C
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The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
Correct Answer: C
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A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
What should they use to ensure they have fresh data for these sends?
Correct Answer: B
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Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?
What contributes to these unsubscribe reasons?
Correct Answer: C
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Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
Which tool should enable NTO to easily target the most loyal subscribes?
Correct Answer: A
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When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
Correct Answer: C
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Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
What should be used to best achieve this in real time?
Correct Answer: C
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A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
Which first step should the customer take to ensure the new fields are available to segment on?
Correct Answer: A
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A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?
Which Preview $ Test Content Personalization optionshould be used?
Correct Answer: B
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After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
Which type of activity should be used?
Correct Answer: B
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Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
Correct Answer: B
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Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
Correct Answer: B
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