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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) 'Subscribers Not Sent To* report
B) Not Sent Tracking Extract
C) _sent Dataview

2. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A) Delivery Profile
B) Send Classification
C) Sender Profile

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Decision Split, Data Designer

4. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Remove role="presentation" from layout tables to support assistive technologies.

5. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Remove old tracking results on a regular basis to declutter the results list.
C) Create folders in My Tracking and select where to send results when sending an email.

Solutions: