Free Salesforce MCE-Con-201 Practice Test & Real Exam Questions

Exam Code/Number: MCE-Con-201
Exam Name/Title: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant

Exam Questions: 101
Updated On: Sep 27, 2026

Question #25

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Contact Data using Synchronized Data Sources

B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

C. Journey Data queried from main data extension

D. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension

Discussion 0

Correct Answer: A Vote an answer

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Question #26

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

D. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset

Discussion 0

Correct Answer: B Vote an answer

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Question #27

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Einstein Engagement Scoring

B. Data Studio

C. Advertising Studio

D. Google Analytics 360

Discussion 0

Correct Answer: A Vote an answer

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Question #28

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

A. Contact Evaluation > Evaluate all records

B. Journey Settings No re-entry

C. Contact Evaluation > Evaluate new records only

D. Journey Settings > Use email attribute from Contacts

Discussion 0

Correct Answer: C Vote an answer

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Question #29

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities

B. Import Activity > Decision Split > Journey Activities

C. Query Activity > Data Extension Entry Source > Journey Activities

D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Discussion 0

Correct Answer: C Vote an answer

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Question #30

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)

A. Email Address was used as Subscriber Key

B. ContactID was used as Subscriber Key

C. Synchronized Data Sources only push data every 15 minutes

D. Individual Level Tracking was not selected in Marketing Cloud Configuration

Discussion 0

Correct Answer: A,D Vote an answer

Question #31

Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the Subscriber Data View and extract it weekly

B. Configure the Contact Extract Activity in Automation Studio

C. Query the Contact Data View and transfer it weekly

D. Schedule the Contacts Counts Standard Report

Discussion 0

Correct Answer: C Vote an answer

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Question #32

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?

A. SQL Query Activity

B. Data Extract Activity

C. SendLog Extract

D. Report Definition Activity

Discussion 0

Correct Answer: A Vote an answer

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