Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Oct 24, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management & Integration | - Automation Data Handling
|
| Marketing Automation | - Scoring & Grading
|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - Engagement Metrics
|
| Lead Generation & Management | - Prospect Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What could cause standard sync actions from occurring?
- A. Connector is not verified or has become unverified
- B. All of the above
- C. A large sync queue
- D. Salesforce API limit has been reached
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
- A. The last campaign of the last contact associated with the opportunity
- B. The first campaign of the first contact associated with the opportunity
- C. The first campaign of the last contact associated with the opportunity
- D. The last campaign of the first contact associated to the opportunity.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?
- A. 50
- B. C
- C. -100
- D. 100
Correct Answer: D 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
- A. This is not possible with dynamic lists.
- B. Match Type is set to "Match Any."
- C. Match type is set to "Match All."
- D. Field value is not mapped.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
- A. Case records
- B. Opportunity records
- C. Account records
- D. Contact records
- E. Lead records
Correct Answer: D,E 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
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