Free Salesforce MC-201 Practice Test & Real Exam Questions, Page 6

Question #71

Identify the differences between default and custom roles.

A. Default roles can be deleted

B. Custom roles can be created from a default role

C. Default roles are included with Marketing Cloud Account Engagement

D. Custom Roles can be created from scratch

E. Custom roles can be edited

F. Default roles are included with Marketing Cloud Account Engagement

G. Default roles can be edited

Discussion 0

Correct Answer: B,C,D,E Vote an answer

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Question #72

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A. Day 0

B. Day 4

C. Day 3

D. Day 5

Discussion 0

Correct Answer: C Vote an answer

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Question #73

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A. The prospect will start the program over at the beginning after waiting one day.

B. The prospect will not restart the program; they have reached the maximum number of repeats.

C. The prospect will not restart the program; prospects can only process through once.

D. The prospect will start the program over at the beginning immediately.

Discussion 0

Correct Answer: A Vote an answer

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Question #74

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

A. Use a completion action on the form to automatically add anyone who completes it to the list.

B. Use a dynamic list that matches prospects as they complete the form.

C. Use table actions to add prospects who have completed the form to the list.

D. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Discussion 0

Correct Answer: D Vote an answer

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Question #75

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Discussion 0

Correct Answer: A Vote an answer

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Question #76

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A. Tracker Domain Verification and Open Rate

B. Total Sent and Suppression Rate

C. Total Opt Outs and Hard Bounces

D. Click-Through Rate and Soft Bounces

Discussion 0

Correct Answer: C Vote an answer

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Question #77

What type of Information do rule step types look for in engagement studio programs?

A. Prospect activity

B. Prospect criteria

C. Prospect Interest

D. Prospect behavior

Discussion 0

Correct Answer: B Vote an answer

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Question #78

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A. Webinar attended

B. Unsubscribed from email

C. Assigned to a user

D. Form submission

E. Landing page error

Discussion 0

Correct Answer: A,B,D Vote an answer

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Question #79

What is the difference between an email template and an email content record in the enhance email experience?

A. An email content record is a basic layout that does not contain any metadata used by a pardot email send.

B. An email content record must start from an email template.

C. An email template can only use CMS images.

D. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

Discussion 0

Correct Answer: D Vote an answer

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Question #80

LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

A. Form Handler

B. Marketing Cloud Account Engagement Form

C. Custom Redirect

D. Dynamic Content

Discussion 0

Correct Answer: A Vote an answer

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Question #81

How long does it take a drip program to start after unpausing it?

A. Within one business day

B. Within one hour

C. Immediately

D. Within 5 minutes

Discussion 0

Correct Answer: B Vote an answer

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Question #82

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. A third party tool

B. This is not possible

C. Marketing Cloud Account Engagement API

D. Data.com connector

E. Marketing Cloud Account Engagement form handlers

Discussion 0

Correct Answer: E Vote an answer

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Question #83

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A. Marketing Cloud Account Engagement Score 6* lifecycle Stage

B. Engagement Studio & Lists

C. Marketing Cloud Account Engagement Score & Grade

D. Prospect Audit & Profile

Discussion 0

Correct Answer: C Vote an answer

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Question #84

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A. The Campaign as it references the prospect's first touch point.

B. The Score as it shows activities taken by the prospect.

C. The Profile as It reflects LenoxSoft's ideal customer.

D. The Grade as it includes personal information about the prospect.

Discussion 0

Correct Answer: B Vote an answer

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