Free Salesforce MC-201 Practice Test & Real Exam Questions

Exam Code/Number: MC-201
Exam Name/Title: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers

Exam Questions: 306
Updated On: Jun 11, 2026

Question #15

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A. Conversions

B. Total clicks

C. Total Submissions

D. Unique Submissions

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #16

A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A. 4,000

B. 3,000

C. 2,500

D. 3,500

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #17

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A. Conversions

B. Unique submissions

C. unique clicks

D. Total submissions

Discussion 0

Correct Answer: B Vote an answer

Question #18

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?

A. Pardot score

B. Einstein Key Accounts Identification

C. Pardot grade

D. Einstein Behavior Score

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #19

What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

A. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

B. You cannot sync with a sandbox at all

C. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

Discussion 0

Correct Answer: A,C Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #20

How many times does a segmentation rule run?

A. Up to five times., as long as the user enables the repeat setting.

B. Once, as soon as the user completes the rule creation process.

C. As many times as the user specifies when they create the rule.

D. Continuously, whenever new prospects are created.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #21

Why should you set a form to Always Display?

A. To ensure the prospect gets scored and graded.

B. To always show the form when someone returns to the page.

C. To prevent spammers from filling out the form

D. To get a higher form conversion rate

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #22

What factors are involved with and determine email deliverability?
(Choose 2)

A. Whitelist

B. Sender Policy Framework (SPF)

C. Sender ID

D. Domain Keys

E. CAN-SPAM

Discussion 0

Correct Answer: B,D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #23

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A. A prospect clicking on a tracked link in an email

B. A prospect submitting a form on a landing page

C. A prospect being converted from a Lead to a Contact

D. A prospect sending an email to their assigned user

Discussion 0

Correct Answer: A,B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #24

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. No new visitor record will be created.

B. A new account will be created.

C. A new prospect record will be created.

D. No new prospect will be created.

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #25

What variable tag must be included in an email to allow prospects to manage their email preferences?

A. %%opt_out%% or %%email_preference_center%%

B. %%unsubscribe % or %% opt_out %%

C. %%opt_out%% report_spam %%

D. %%unsubscribe %% or %% email_preference_ center %%

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #26

Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

A. Forwarding an email

B. Opening an email

C. Printing an email

D. Clicking a link in an email

E. Unsubscribing from an email

Discussion 0

Correct Answer: B,D,E Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #27

A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

A. Pause the Program

B. Change the wait time for the template

C. Copy the original Engagement Program

D. Delete the old sent email

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

Question #28

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.

B. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

C. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

D. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).

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