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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Scenario modeling
B) Statistics and predictive analytics
C) Analytical reporting and drilling
D) Slice-and-dice and trending

2. What is a key question to ask an IT manager when selling IBM Cognos BI?

A) How long do quarterly budgeting and forecasting processes take?
B) Can you describe how you analyze information to make decisions?
C) Do you have a difficult time meeting the needs around information requests?
D) Do you currently rely on spreadsheets for reporting?

3. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos was designed to take information from multiple applications and pull it together into a single platform.
B) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

4. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A) How do you handle information requests from the business?
B) Do your users trust the data that they have access to?
C) How do you identify outliers in your business?
D) What happens when management is not able to get information they need quickly?

5. Which type of user of IBM Cognos BI is mostly likely to explore and analyze data from multiple sources?

A) Customer
B) Business analyst
C) Business manager
D) Executive

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