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Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Setup38%- Account Configuration
  • 1. Global settings and preferences
  • 2. Branding and account settings
  • 3. Integration setup
- Security and Access
  • 1. Data protection policies
  • 2. Audit trail and monitoring
  • 3. Login security and IP restrictions
  • 4. User roles and permissions
- Business Units
  • 1. Configuration and management
  • 2. Structure and hierarchy
  • 3. Sharing and access rules
Topic 2: Maintenance and Troubleshooting15%- Automation Studio
  • 1. Scheduling and monitoring
  • 2. Error handling and recovery
  • 3. Activity types and workflow
- System Maintenance
  • 1. Troubleshooting common issues
  • 2. Performance monitoring
  • 3. Reporting and analytics
Topic 3: Subscriber Data Management32%- Data Segmentation
  • 1. Query activities and SQL basics
  • 2. Audience building
  • 3. Filters and groups
- Data Structures
  • 1. Data relationships and keys
  • 2. Lists and data extensions
  • 3. Contact Builder and data models
- Data Operations
  • 1. Data quality and deduplication
  • 2. Import and export methods
  • 3. Retention and privacy management
Topic 4: Channel Management15%- Email Channel
  • 1. Deliverability configuration
  • 2. Authentication: SPF, DKIM, DMARC
  • 3. Sender profiles and delivery settings
- Other Channels
  • 1. Web and advertising channels
  • 2. MobileConnect and SMS setup
  • 3. Social Studio integration

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