Free Salesforce MCE-Con-201 Practice Test & Real Exam Questions
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers ' optimized send time.
What solution should they use?
What solution should they use?
Correct Answer: B
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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
What approach would a consultant recommend?
Correct Answer: B
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Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
What functionality would tie to additional long code implementation?
Correct Answer: C
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Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation?
What should they be aware of with respect to sender reputation?
Correct Answer: A
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Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
Correct Answer: A
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Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
Correct Answer: D
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A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud Account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose 2)
Which two questions should be asked for further discovery? (Choose 2)
Correct Answer: B,D
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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
Which solution should they use?
Correct Answer: A
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