Exam Name: Essentials of Pardot for Digital Marketers
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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Instant Download Salesforce : PDT-101 Questions & Answers
Check Updated on: Sep 10, 2026
No. of Questions: 65 Questions & Answers with Exam Engine
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- Total Questions: 65
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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- Email Marketing 7%
- Engagement Studio 7%
- Scoring 7%
- List Management 3%
- Pardot Forms 3%
- Visitors 7%
- Security and Access 3%
- Landing Pages 7%
- Prospects 3%
- Salesforce Integration 13%
- Pardot Campaign 5%
- Administration 13%
- Social Marketing 7%
- Lead Management 15%
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Prospect and List Management | 15% | - Segmentation rules and filters - Prospect records and visitor tracking - Scoring and grading models - Static, dynamic, and test lists |
| Topic 2: Automation and Lead Nurturing | 25% | - Engagement programs and drip campaigns - Automation rules and completion actions - Page actions and custom redirects - Form handlers and landing pages |
| Topic 3: Email Marketing and Content | 15% | - Email performance reporting - Email templates and personalization tags - Dynamic content and A/B testing - Email deliverability and compliance |
| Topic 4: Pardot Administration and Overview | 15% | - Email domains and authentication - Recycle bin and data governance - Pardot account setup and navigation - User management, roles, and security |
| Topic 5: Reporting and Analytics | 10% | - Integration with Salesforce reports - Visitor and prospect activity reports - Pardot campaign and ROI reporting |
| Topic 6: Salesforce Integration | 20% | - Campaign and lead/contact sync - Custom field mapping and sync rules - Pardot-Salesforce connector configuration - Bi-directional data synchronization |
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