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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) Cross-channel campaign management.
C) Unica
D) All of the above.

2. One key capability required for effective service delivery scheduling is?

A) Cross-docking to achieve supply chain service levels
B) Multi-channel selling
C) Cross-partner coordination/ management
D) Network optimization

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Execution
B) Decisioning
C) Integrated Operations
D) Awareness

4. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Support for social networks, affiliates, and content aggregators.
C) Recognized best of breed customer interaction platform.
D) Rapid time to value, based on pre-integration and common marketing constructs.

5. You can create a powerful self-service experience for the customer using?

A) The IBM Customer Experience Suite
B) The IBM Commerce Framework
C) The IBM Enterprise Service Process Manager
D) The IBM Customer Service System

Solutions: