Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- B. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
Correct Answer: C 🗳️
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Version Test button.
- B. Navigate to the Version Test screen and click the Workbook button.
- C. Navigate to the Workbook and click the EMD button.
- D. Navigate to the Workbook and click the Validate button.
Correct Answer: A 🗳️
You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
- B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- C. Oracle must generate a public/private key pair for the client to establish the secure connection.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Correct Answer: A,C 🗳️
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. <# assign>
- B. ! assign
- C. /assign/
- D. ?assign?
Correct Answer: A 🗳️
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
- A. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- B. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Correct Answer: B 🗳️
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