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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A) Hardware and software environment and Unica hardware sizing parameters.
B) Install Cognos
C) Configure the Unica Marketing platform parameters.
D) Create Campaigns

2. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Create the offers, mail list, and call list.
C) Create strategic segments.
D) Design the campaign on paper and determine the goals for the campaign.

3. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Template
B) Smart Chart
C) Flowchart
D) Sample

4. In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A) Cell Variable Profile
B) Cell Waterfall
C) Cell Content
D) Cell List

5. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Select
B) Extract
C) Segment
D) Sample

Solutions: