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HP HP2-B102 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| HP Value Proposition and Differentiation | - Security and managed print services - Sustainability and environmental considerations - Reliability and total cost of ownership |
| Customer Needs and Business Requirements | - Enterprise printing workflows and document management - Cost optimization and efficiency drivers - Small and medium business printing needs |
| Sales Fundamentals | - Basic competitive positioning - Consultative selling approach - Solution mapping to customer requirements |
| HP Imaging and Printing Portfolio Overview | - Printer and multifunction device categories - Inkjet and Laser printing technologies - Print solutions and services ecosystem |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is the purpose of up-selling?
A) to sell additional, third-party solutions
B) to sell accessories
C) to sell higher value products by series, family, or category
D) to sell on-site services
2. Which statement is true about initial contacts between a customer and a business?
A) Most initial contacts result in a purchase.
B) Most initial contacts occur during the day.
C) Most initial contacts occur through documents.
D) Most initial contacts are face to face
3. What does the stored job feature allow you to do?
A) store a print job on your computer until you decide to release it
B) store a print job on the network until you decide to release it
C) store a print job on the server until you decide to release it
D) store a print job on the printer until you decide to release it
4. Which strategy did HP employ on its corporate campuses to conserve resources?
A) required all employees to shut off their printers before they left for the day
B) turned off the lights after 6 pm
C) provided all employees with free city bus passes
D) configured the default on printers to duplexing for all interoffice communication
5. What is the most important fact to remember about transactional and consultative sales?
A) You should focus only on your margin.
B) You should focus primarily on volume of sales.
C) You should minimize time spent with customers.
D) You should focus on your customer's business problems
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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