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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is a type of report that tracks AdWords conversions with basic and custom conversion tracking feature?

A) Statistical reporting
B) Campaigns
C) Budget
D) Conversion reporting

2. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require text only in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads require prepayment to participate in the Google Content Network.
D) CPM ads are not allowed in the Google Content Network.

3. You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?

A) Create a report through Google AdWords' Report Center, download the report, and then email it to John.
B) Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
C) Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
D) Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.

4. Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?

A) Editorial and format
B) Link
C) Quality
D) Content

5. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Puppies
B) Political ads
C) Cigars
D) Cars

Solutions: