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Google Display Exam Practice Test Sample Questions:

1. Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

A) No, video ads can only be inserted into videos.
B) No, Google AdWords and YouTube do not address video games.
C) Yes, Google AdWords can use in-stream video ads in online games.
D) Yes, Google AdWords can include click to play ads through the Google Gadgets.

2. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A) YouTube Homepage
B) YouTube Run-of-Site
C) AdWords Auction
D) Partner Watch Pages

3. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use Google AdWords with hundreds of comic-book based keywords.
B) Use the Google Content Network for niche placements.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords for search marketing.

4. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Overlay video ad
B) Click-to-play video ad
C) Video placement ad
D) In-stream video ad

5. Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
B) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
C) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
D) Ben cannot use YouTube insight because his videos are not promoted videos.

Solutions: