Free GCCC SCMP Practice Test & Real Exam Questions

Exam Code/Number: SCMP
Exam Name/Title: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council

Exam Questions: 103
Updated On: Sep 03, 2026

Question #1

Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A. Corporate self-assessment, determine priorities, and establish a values statement.

B. Set goals, get internal buy-in, and develop action plan.

C. CEO announcement, identify partners, and approve budget.

D. Draft corporate values, identify action items, and assign tasks.

Discussion 0

Correct Answer: A Vote an answer

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Question #2

A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A. Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

B. Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

C. Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

D. Aggressively push back against criticism.

Discussion 0

Correct Answer: C Vote an answer

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Question #3

In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A. The mission, vision, and values of the organization.

B. Analysts' reports on the sector.

C. The organization's annual business plan.

D. Market research reports on the competitive landscape for the organization.

Discussion 0

Correct Answer: A Vote an answer

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Question #4

Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A. Advise the client to only share accurate information.

B. Compromise with the client to share revenues 25% higher than reported.

C. Agree to do what the client wants.

D. Refer the client to another firm.

Discussion 0

Correct Answer: A Vote an answer

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Question #5

Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A. Start writing a sincere apology to those impacted.

B. Convene the crisis response team.

C. Start writing messaging to explain the issue.

D. Ascertain the negative attention the issue is attracting.

Discussion 0

Correct Answer: D Vote an answer

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Question #6

An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A. Informing opponents of the project about the project's environmental benefits

B. Developing awareness of the project among new audiences

C. Securing ad space in the most relevant media

D. Providing the community and media with a fact sheet about the project's benefits

Discussion 0

Correct Answer: D Vote an answer

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Question #7

Strategic alignment as a core concept in reputation management is defined as the degree of:

A. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

B. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.

C. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.

D. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

Discussion 0

Correct Answer: C Vote an answer

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Question #8

Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A. It offers an online marketplace.

B. It builds connections and fosters collaboration.

C. It will be a place to share company information.

D. It will provide a location for employee profiles.

Discussion 0

Correct Answer: B Vote an answer

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Question #9

The corporate communication function in a large corporation should report to which business unit?

A. Investor Relations

B. CEO or other top executive

C. Human Resources

D. Marketing and Advertising

Discussion 0

Correct Answer: B Vote an answer

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Question #10

Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A. Build a plan that the team will revisit annually.

B. Build a culture of crisis preparedness over time.

C. Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

D. Build a simulation exercise to ensure the team is ready.

Discussion 0

Correct Answer: C Vote an answer

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