Exam Name: Certified Sales and Marketing Professional (CSMP)
Certification Provider: GAQM
Corresponding Certification: GAQM: Sales And Marketing
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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Basic Internet Marketing | - Internet Marketing Plan Development - Online Advertising - Search Engine Optimization (SEO) - Email Marketing |
| Building Relationships for Success in Sales | - Relationship Selling Principles - Verbal and Non-Verbal Communication - Networking and Small Talk Skills - Customer Focus and Influence Factors |
| Telemarketing | - Follow-up and Closing Techniques - Trust Building and Negotiation - Verbal Communication Skills - Pre-call Planning and Scripting |
| Marketing and Sales | - Mission Statements - Market Research - Strategies for Success - Developing a Marketing Plan - Brochures and Trade Shows - Defining Marketing - Recognizing Trends - Advertising and Networking |
| Dynamite Sales Presentations | - Professional Delivery Techniques - Presentation Preparation - Proposal Writing and Formats - Elements of Successful Presentations |
| Marketing with Social Media | - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Metrics, Analytics and Damage Control - Social Media Strategy and Planning - Social Media Fundamentals |
| Body Language | - Professional Appearance and Etiquette - Facial Expressions and Gestures - Personal Space and Posture - Mirroring and Rapport Building |
| Branding | - Visual Identity and Brand Experience - Positioning, Name and Slogan Development - Brand Definition and Strategy - Brand Measurement and Analysis |
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