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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A. Draft a training outline/course plan for effective communication.
B. Clarify the program goals and develop a communication strategy.
C. Research current information and resources available for managers.
D. Film the CEO delivering an all-staff message about the new management training.

Question 2

Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A. Automatically make members of the communication team the ambassadors.
B. Scan channels to see which employees are already speaking about the organization.
C. Establish social media guidelines for ambassadors.
D. Create a social media account for the CEO and post on their behalf.

Question 3

At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A. Behavior.
B. Attitudes.
C. Knowledge.
D. Awareness.

Question 4

A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A. Contact the reporter with the correct information. Request a correction be published, if possible.
B. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C. The reporter made an error, so the director should demand a correction be published.
D. There is nothing that can be done; the article has been already published.

Question 5

A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A. Decline all interviews until the initial public offering has concluded.
B. Create a comprehensive Q&A anticipating all potential questions.
C. Create a key message document that is aligned with the prospectus.
D. Consult with company counsel, the underwriters, and the underwriters' counsel.

Solutions: