Exam Code: MCE-Con-201
Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 2: Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints
Topic 3: Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content
Topic 4: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Automation activities and scheduling 2. Data management and file transfers
Topic 5: Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists
Topic 6: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

不動産会社は、Salesforce CRM のニュースレターキャンペーンに追加されたすべての新規連絡先に対して、物件リストを記載した隔週のニュースレターを送信したいと考えています。このプロセスは、物件リストを含む最初のメッセージと、コンテンツに反応した連絡先へのフォローアップで構成されます。どの物件が連絡先にマッチするかのルールは、連絡先の所有者として割り当てられた agentAssigned、連絡先とやり取りした可能性のある他のエージェント、および連絡先の物件への関心度によって決まります。データモデルは、連絡先 > 個人アカウント > 不動産エージェント > 物件オブジェクト間の関係を持ち、これらはすべて CRM で利用可能であり、Marketing Cloud の同期データエクステンションにデータが格納されます。
実行効率を高めるために、どのような解決策を推奨すべきでしょうか？

A. Salesforce CRMからの送信とSalesforceレポートを使用して、パーソナライゼーションデータを準備します。
B. Salesforceデータイベントを使用して、メール内でジャーニーとスクリプトを開始し、パーソナライゼーションロジックを実行します。
C. Automation StudioとSalesforceを使用して、キャンペーンをオーディエンスとして送信します。
D. Automation Studioを使用してパーソナライゼーションデータを準備し、ジャーニーを開始します。

Reveal Solution Discussion 0

Correct Answer: B 🗳️