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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A) Journey Butter
B) Automation Studio
C) Contact Builder

2. A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A) Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
B) Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
C) Use Automation Studio Filtering, Messaging, and wait activities.

3. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?

A) Use Delayed Delivery
B) Configure Send Throttling.
C) Segment email sends by domain.

4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Email Overlay View
B) Send Performance Tab
C) Tracking Conversions Tab

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Engagement Split
B) Scoring Split
C) Frequency Split

Solutions: