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Salesforce Email Essentials (EEB101) Sample Questions:

1. Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

A) Body
B) Envelope
C) Subject line
D) Footer
E) Landing Page

2. The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

A) Export both data extensions and import into a new data extension.
B) Populate a data extension using an SQL Query Activity in Automation Studio.
C) Build a Group based on a Data Filter to combine the two data extensions.
D) Create a Filter Activity in Automation Studio to combine the two data extensions.

3. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A) Segment the audience for the email
B) Use an infographic email template
C) Personalize the email content
D) Limit the email text to 250 words

4. A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

A) Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
B) Set Data Retention in the Properties of the data extension to delete records older than 30 days.
C) Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
D) Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

5. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A) Audience Builder
B) Data Extract Activity
C) Drag and Drop Segmentation
D) Profile Attributes

Solutions: