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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.
Which three elements are required to support this scenario?
Choose 3 answers

A) Marketing Cloud Installed Package
B) Service Cloud for support of coupons and redemption management
C) Marketing Cloud Connect for Service to Marketing Cloud
D) 82C Commerce storefront
E) B2C Commerce cartridge to call Marketing Cloud APIs

2. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
B) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
C) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Use SMS as a channel due to its significantly higher engagement rate as compared to email

3. As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.
UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.
What should the Solution Architect recommend in order to align with the executive team's request7

A) A multi-phased approach with functionality across all clouds delivered to production in each phase.
B) Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.
C) Build and test the functionality across all clouds at once and deploy to production at the end of the three years.
D) Reduce the overall timeline by removing most non-functional requirements around reliability and performance.

4. A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

A) Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
B) Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
C) Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
D) Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.

5. A company uses B2C Commerce to capture customer orders and then uses an ETL tool to send the orders to an ERP system for processing. The company also uses Service Cloud and would like to display the processed orders in that system as well, in case their service reps need to refer to an order. However, the order data itself does not need to be copied.
Which tool can a Solution Architect use to meet this requirement?

A) Remote Process Invocation
B) Batch Data Synchronization
C) Salesforce Connect
D) Streaming API

Solutions: