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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following are quantitative market research techniques?

A) All of the above
B) Secondary research
C) Customer visits
D) Surveys

2. Which of the following is an item that separates the winners from the losers in new product development?

A) Frugal resource investment, at the expense of speed and quality of execution
B) A strong market orientation: market driven, customer focused
C) A senior management role in which they micro-manage the process
D) Reactive jumping to new product project execution without wasting time on pre-development homework

3. Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

A) Mind-mapping
B) Brainstorming
C) Delphi technique
D) Brainwriting

4. A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

A) Market testing
B) Secondary market research
C) Portfolio management
D) Voice of the customer

5. Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

A) Product Improvements
B) New to the Company
C) New to the World
D) Cost Reductions

Solutions: