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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
C) A client needs a promotional category added to their taxonomy for a month-long sale.
D) A client wants to review their data activation integrations.

2. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 4
B) 6
C) 3
D) 8

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs without web view
C) Hybrid apps using a web view
D) OTT box without web view
E) Native apps using BlueKai SDKs using web view

4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign priority was not set.
B) The campaign did not have a set end date.
C) The IDs Delivered section was not configured.
D) The campaign status was set to Idle.
E) The campaign did not have labels associated with it.

5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) User Data API
C) Paste a pixel campaign delivery.
D) JSON return tag
E) Batch server data transfer

Solutions: