Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
| Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What must be created in order to feed user activity into classification categories?
- A. Classification Rules
- B. a Master Rule Sheet
- C. a Data Map
- D. Taxonomy Templates
Correct Answer: A 🗳️
Which scenario requires taxonomy updates?
- A. Some categories have more than 100,000 inventory.
- B. Some categories have zero inventory.
- C. All categories have inventory of more than 10,000 users.
- D. No categories have inventory of more than 10,000 users.
Correct Answer: A 🗳️
Which of the following is a real world use case for a search campaign?
- A. Ensure customers receive relevant offerings when landing on the site page.
- B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
- C. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
- D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
- E. Leverage the device-bridging technology to find users across their devices.
Correct Answer: D 🗳️
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
- A. 4
- B. 6
- C. 3
- D. 8
Correct Answer: B 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Global template with local nuances
- B. Global DMP nerve center
- C. Full agency control
- D. Horizontal regional empowerment
- E. A single seat shared by all regions
Correct Answer: E 🗳️
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