Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud
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Oracle 1Z0-1032-26 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Administration and Setup | 20% | - Domain and deliverability setup - Account configuration and initial setup - Security and access management |
| Data Management | 25% | - Data imports, exports, and Connect integration - Profile lists and data model - Filter Designer and audience segmentation |
| Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms |
| Reporting and Integrations | 10% | - Troubleshooting common issues - API and third-party integrations - Standard and custom reports |
| Program Automation | 20% | - Program testing and deployment - Multi-wave and triggered messaging - Program Canvas workflow design |
Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
- A. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- C. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
Correct Answer: B,C,D 🗳️
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- B. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- C. Minimize complaints and bounces to establish a good reputation with each ISP.
- D. Send carefully planned content to highly engaged recipients.
- E. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
Correct Answer: B,C,D 🗳️
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- B. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- C. In the export wizards, under the Source section, select the option "Comma delimited".
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Correct Answer: A 🗳️
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to both email campaigns.
Correct Answer: C 🗳️
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Correct Answer: A 🗳️
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