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Salesforce AP-212 Exam Syllabus Topics:

Salesforce Loyalty Management Accredited Professional Sample Questions:

1. Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?

A) Describe the initiative to the Chief Marketing Officer team for their approval
B) Define a strategy led by marketing and involving the analytics team.
C) Define a strategy led by marketing and involving the finance team.
D) Define a company-wide initiative, including an operations team.

2. A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?

A) Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
B) Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
C) Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
D) Set up a Qualifying Points currency and apply the expiration model 'Activity Model'

3. Which two actions should an Administrator execute when a tier is changed manually?

A) Create a scheduled job to perform tier change.
B) Process Member Benefit Action
C) Process Transaction Journals batch job
D) Assign Member Tier Benefits Action

4. The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?

A) December 31, 2024
B) December 31, 2023
C) March 16, 2020.
D) March 31 2024

5. What two ways could an Administrator configure a Promotion to target a specific audience?

A) Create a campaign for a promotion. Create member segments in a third-party tool.
Associate the members to campaigns via Campaign Members.
B) This functionality does not exist in Salesforce Loyalty Management.
C) Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion
D) Link a promotion to a campaign and associate a segment to the campaign

Solutions: