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Facebook Certified media buying professional Sample Questions:

1. What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Page Analyst
B) Page Advertiser
C) Ad Account Admins
D) Fan Page Admins
E) Fan Page Analyst and Ad Account Admin

2. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Refresh the image or video you are using to a new one.
B) Change the placement of the ads.
C) Change the bid from automatic to manual.
D) Change the audience to a new one.

3. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up multiple Fan Pages for each country.
B) You set up a Global Page for international presence and then create a location for each country.
C) You can't set up multiple Fan Pages into one account on Facebook currently.
D) You build one Fan Page and then go to Facebook and create multiple locations.

4. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides a holistic marketing and measurement at scale
B) It provides global cross-environment coverage.
C) It enables you how well your ads works with real people
D) It allows me to measure only Instagram attribution

5. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
C) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
D) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

Solutions: