Exam Name: Consumer Goods Cloud: Trade Promotion Management Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Consumer Goods Cloud
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Salesforce AP-205 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implement | 32% | - Test and validate solution implementation - Configure TPM core features, rules, and workflows - Set up integration and data management - Plan deployment and migration strategy - Rationalize licensing and install Consumer Goods Cloud package |
| Discovery | 32% | - Capture non-functional requirements and volumetric data - Document customer business processes and journey - Rationalize use of Consumer Goods Cloud and TPM for customer environments - Conduct discovery interviews using TPM lifecycle - Map functional capabilities to TPM or third-party systems |
| Design | 36% | - Configure customer business plans and promotion tactics - Validate design priorities with stakeholders - Define promotion structures aligned with Go-To-Market strategy - Determine reporting and analysis requirements - Set up account planning using hierarchy and metrics - Design solutions using KPIs, claims, and P&L capabilities |
Salesforce Consumer Goods Cloud: Trade Promotion Management Accredited Professional Sample Questions:
A large scale consumer packaged goods (CPG) company would like to roll out a CRM transformation, including Consumer Goods Cloud TPM. The company is still deciding how to manage the release and rollout of the solution.
Which considerations should the company factor in?
- A. User personas, business milestones, service level agreements, change management
- B. User personas, business units, survey results, change management
- C. User personas, business units, business milestones, change management
Correct Answer: C 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is interested in a technology that provides its key account managers (KAMs) with the ability to manage a promotional calendar and create customer volume forecasts.
Which application should NTO primarily leverage for this capability?
- A. Trade Promotion Management applications, designed to capture and analyze customer-specific data to create accurate forecasts
- B. Customer Business Planning, focused on tracking customer relationships and volume forecasts
- C. Trade Promotion Optimization, using machine learning algorithms and data modeling tools for in-depth promotional analysis
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
Why should a consultant be conscious about the number of key performance indicators (KPIs) that are related to a KPI set? 1
- A. A KPI set is shared across accounts, promotions, promotion tactics, funds, and claims within a given sales org, so the KPI functionality configured within a KPI subset across these objects must fit within platform limits to protect performance and scalability. 2
- B. A KPI set is specific to a given object, but is shared across all sales orgs, so the KPI functionality configured within a KPI superset per object must fit within platform limits to protect performance and scalability.
- C. A KPI set is defined per template per object, but can be shared across the same or different objects and across sales orgs if needed, so the KPI functionality configured within a KPI set must fit within platform limits to protect performance and scalability.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
A consultant needs to configure the Volume Only promotions so that the key account manager (KAM) can see the Volume Planning card (VPC).
Where should the consultant configure this to see the VPC?
- A. In the KPI subset
- B. In the promotion template
- C. In the tactic template
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
A beverage company wants to capture marketing activity on the day of the Super Bowl, across the country with all retailer stores and chain of outlets.
How should a consultant recommend using the promotions module?
- A. Use an existing promotion template created for uplift promotion.
- B. Create a mega event specific to an occasion.
- C. Use the promotion customer sets to reach all of the outlets.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4Leader members. You can sign-up / login (it's free).
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