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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
B) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
C) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.

2. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_format
B) var google_conversion_value
C) var google_conversion_language
D) var Google_conversion id

3. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
B) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
C) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
D) The event can be tracked with the Google Analytics' _trackPageview function.

4. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use managed placements with CPM bidding.
B) Jerry should use automatic placements with the CPM bidding.
C) Jerry should use automatic placements with the CPC bidding.
D) Jerry should use managed placements with CPC bidding.

5. Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

A) 30 days
B) 60 days
C) 7 days
D) 10 days

Solutions: