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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Integration20%- Integration with Salesforce CRM and external systems
- Marketing Cloud Connect configuration and troubleshooting
- Data model support for personalized messaging
- Extension products and integration solutions
Topic 2: Automation20%- Journey Builder design and implementation
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Scheduling and monitoring automations
Topic 3: Account Configuration12%- Sender authentication and deliverability management
- Mobile Studio configuration and features
- Account hierarchy and business unit setup
- User roles, permissions and security settings
Topic 4: Messaging11%- Cross-channel messaging strategy
- Message delivery and optimization
- Content personalization and dynamic content
- Email, SMS and push message design
Topic 5: Discovery and Architecture16%- Long-term solution maintainability and scalability
- Requirements gathering and analysis
- Solution design and architecture planning
- Data and segmentation strategy design
Topic 6: Data Modeling and Management21%- Data extensions, attribute groups and relationships
- Reporting, tracking and data views
- Data import, export and transformation
- Contact configuration and identity management

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