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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Invite the community to submit their success stories so they can be shared with the national committee
B) Send a message to each of the community members requesting their opinions of the proposed closure
C) Monitor sentiment across digital channels within the organization's area of focus
D) Initiate a petition against the proposed closure and ask community members to circulate it widely

2. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Ask follow-up questions as people leave feedback
C) Post a link to a press release announcing a product launch
D) Partner with influencers to generate posts about the launch

3. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Remove members who have previously violated the community guidelines
B) Comment on posts with links to the community guidelines
C) Tag members in a post when they violate the community guidelines
D) Share the community guidelines in an announcement post

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Invite fashion influencers to promote the new line during a live launch.
C) Run targeted ads across all the platforms that the brand uses.
D) Ask community members to create a post and tag several friends.
E) Start new social media accounts to target the new demographic.

5. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
B) Remove the member from the group and delete all comments and posts from the last 30 days.
C) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
D) Share the rules and guidelines as a comment on their post and monitor for future violations.

Solutions: